--- title: How can future change be delivered at speed ? description: CoStratify's is here to save your organisation money on your IT. Our aim is to form IT strategies, underpinned by strong supporting evidence, that result in decisions that deliver the most appropriate business outcomes. image: https://www.costratify.com/hubfs/CoStratify_April2021/Image/Window-Glare-1.jpg --- - [Tel: 0151 433 0696](tel:01514330696) - Welcome to CoStratify - [Email: contact@costratify.com](mailto:contact@costratify.com) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. 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Sep 18, 2020 [by CoStratify](https://www.costratify.com/views/author/costratify) [0 Comments](https://www.costratify.com/views/how-can-future-change-be-delivered-at-the-same-speed-as-when-lockdown-hit#comments-listing) If we think back to lockdown and the pandemic, the speed of change was insane;  projects that once took months took days, and everyone cut through red tape and processes to make things happen.  So I ask the question: why does  **CRISIS = FOCUS = DELIVER?** So in normal day-to-day activities, I wanted to tease out and explore why we can’t switch to a model of **NO CRISIS = FOCUS = DELIVER**. Why do we, as humans, step up and deliver when the ‘going gets tough’. In our discovery work, we often hear clients talk about a ‘hero’ culture when things are broken, or when systems need that extra push in support, out-of-hours work, or emergency response. The lessons learned document often opens with statements such as ‘ xyz department stepped up, and they were brilliant’. ‘It was all hands on deck, and we made it work, and xyz ...  saved the day’.  The quote by Reid Hoffman states : > *In crisis times, it’s actually not more difficult to motivate your staff, because everyone gets much more focused on how they control their own destiny.* The bottom line is that people step up in a crisis; they become self-motivated and just get on with it. They adopt a Nike mentality: ‘just do it’. Is it because this is the only focus required, the most important and only job to do, the save-the-day hero culture? One or all of these? Plus many others that are situation-specific? What we do know is that, for many organisations, the COVID pandemic triggered a focus and a crisis response. Clients achieved results that, in almost every scenario we have come across, were impressive in terms of delivering change and making workforces available to work away from the office. Clearly, some were more prepared than others, and whilst everybody had challenges, many people achieved what was deemed impossible. So if we are to adopt a new mantra of **NO CRISIS = FOCUS = DELIVER,**   then what are the principles? I have concluded we have four to follow : 1. Less is more – focus on the must-do and critical projects and deliverables. 2. Prioritise requirements and what people work on; adapt to succeed. 3. Short-term focused approach, linked to outcome-based projects. Deliver 3 well, instead of 10 not-so-well! 4. Daily stand-ups and progress reviews enable adaptation. The "destiny in your own hands" quote above, I think, lets people see they are achieving something and gives them a purpose to carry on rather than aimlessly trying to hit a different target all the time. Ultimately, the four principles above focus minds on a common goal and get everyone on board, creating focus through a shared vision and goals aligned with that vision. In our work, we often see these missing in many of the organisations we work with. Moving forward, I want to explore these with clients, and I am hoping that over the coming months we see the **NO CRISIS = FOCUS = DELIVER** mentality prevail. It will be great to get your thoughts and get more insights over the coming weeks and months. Please feel free to comment and provide your personal views.  --- *CoStratify – Forming strong evidence for change* [![Measuring the Value of Investment in Technology to the Business](https://www.costratify.com/hs-fs/hubfs/CoStratify_April2021/Image/Table-Above.jpg?width=150&height=150&name=Table-Above.jpg)](https://www.costratify.com/views/measuring-the-value-of-it-to-the-business) ###### [Measuring the Value of Investment in Technology to the Business](https://www.costratify.com/views/measuring-the-value-of-it-to-the-business) [Previous](https://www.costratify.com/views/measuring-the-value-of-it-to-the-business) [![Lost without a Digital Transformation Strategy? – Don’t fall down the cracks!](https://www.costratify.com/hs-fs/hubfs/CoStratify_April2021/Image/Cracks-IT-Strategy.jpg?width=150&height=150&name=Cracks-IT-Strategy.jpg)](https://www.costratify.com/views/lost-without-an-ict-strategy/) ###### [Lost without a Digital Transformation Strategy? – Don’t fall down the cracks!](https://www.costratify.com/views/lost-without-an-ict-strategy/) [Next](https://www.costratify.com/views/lost-without-an-ict-strategy/) ###### No Comments ![About](https://www.costratify.com/hubfs/raw_assets/public/CoStratify_April2021/images/luca-bravo-9l_326FISzk-unsplash-e1573123332996.jpg) #### About Us CoStratify has helped organisations move from strategy to results, defining transformation, enabling delivery, and sustaining outcomes through a structured, evidence-based approach. ### Subscribe To Newsletter ### Latest Posts - [Strategic Guidance: Why it is still so important ...](https://www.costratify.com/views/supporting-leadership-through-continuous-transformation) Aug 05, 2026 - [Why Transformation Fails](https://www.costratify.com/views/why-transformation-fails) Jul 29, 2026 - [Why do I need a Roadmap ?](https://www.costratify.com/views/why-do-i-need-a-roadmap) Jul 22, 2026 ### Tags - [Company News (2)](https://www.costratify.com/views/tag/company-news) - [Events (3)](https://www.costratify.com/views/tag/events) - [Featured (6)](https://www.costratify.com/views/tag/featured) - [Insider (6)](https://www.costratify.com/views/tag/insider) - [Services (2)](https://www.costratify.com/views/tag/services) - [Thought Leadership (9)](https://www.costratify.com/views/tag/thought-leadership) - [Uncategorized (2)](https://www.costratify.com/views/tag/uncategorized) [![CoStratify Limited](https://www.costratify.com/hs-fs/hubfs/raw_assets/public/CoStratify_April2021/images/logo.png?width=1920&height=2160&name=logo.png "CoStratify Limited")](https://www.costratify.com/) Get in touch with the CoStratify team today to discover how we can help your organisation develop a transformation strategy that aligns with your business goals and is driven by clear, actionable evidence. 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